Posted by Queen the Prophet
Social media forums have both helped and made a total disaster in the independent music community. The internet is a wonderful tool for the independent artist to be able to put their music in the hands of folks in other states & counties absolutely free. It allows music lovers to discover music that they otherwise would know nothing about. In that respect? It’s a beautiful thing. However, as of late it’ become a very bitter sweet thing for most underground music lovers. Do you remember being in elementary school and one kid acts up and the whole class gets in trouble? That’s what it feels like on most social media forums these days when it comes to music. Unfortunately, there is an overabundance of individuals annoying the hell out of a lot of independent music professionals as well as potential listeners who are the regular social media users.
ARE YOU ANNOYING? Answer these questions:
Are you a person who is auto messaging every person that accepts a friend request or gives you a follow back with your music?
Do you send your music directly to people via tweet or message that follow you but you have never spoken to?
Do you send your music directly to people via tweet or message that you don’t follow or have on your friends list?
Have you ever added your music to a tweet or other media message between other people who don’t know you?
Have you ever posted the link to your music in a comment or on a post that had absolutely nothing to do with music (i.e. commenting your music link on someone’s Instagram picture) ?
If you have answered YES to ANY OF THESE, you are annoying. What you are doing is not only annoying, but 99% of the people who are falling victim to your unwanted spam not only don’t click your links and more then likely never will, but you may very well find your account suspended if too many people report you as spam.
If something was easy, everyone would do it. Just because you have access to free tools on the internet, doesn’t mean promotion is easy. Promotion is an actual skill that some people make a very decent living doing. What you are doing in the above mentioned behavior is not called promotion, it’s called spam. Real promotion costs money. It is ALWAYS more valid that another source is saying check you out then just you spamming strangers to death saying you’re the greatest alive. Can you do some yourself? Of course you can, but there are ways to do it. In the digital music world (especially on social media), it’s important for people to like you in order for them to support you. Building relationships with your following is just as important as the actual music itself. Someone who chats with you regularly may very well be inclined to check out your music. If you don’t feel that you have the kind of time to invest in your fan base because you should have been famous yesterday? Then you better put a whole bunch of money where your mouth is and hire yourself a publicist.
Feel free to share this post as needed, especially when receiving unwanted music links. For more do-it-yourself independent music tips, check out the Hip-Hop 101 section on this blog (which is now also available via our good friends at the International Underground Rap & Hip-Hop Connexion at promote.hiphop).