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#Entrepreneurship 101 Your brand and Social Media

entrepreneurship

It is an awesome feeling to work for yourself and have it be successful. I can tell you from first hand experience, there is no crazier employment ride then trying to get your own small business off the ground. I’ve started several of my own over the last ten years and I’ve been brought on board as a consultant for many people who are running successful small businesses as we speak.

The internet and social media especially are powerful tools when they are used responsibly. Think about it like a glass of wine. Having a single glass of wine with dinner versus drinking an entire bottle then getting behind the wheel of a car. See the difference? The internet has made it easy for people to network and even start a small business. In most cases even if all you have is an idea, there is a website that offers a template or basic store front for you to get started.

Almost everybody uses some sort of Social Media these days and for the entrepreneur, it is the most cost effective way to share their business with little to no marketing budget. In every area of life you will find people who are good at some things and other’s who aren’t. Not every person who makes music is going to develop a following or sell albums, not every person who applies to Harvard gets in, and not every entrepreneur is able to turn their business into an income sustaining entity.

The thing that drives me crazy as a person who truly loves to see others succeed is the utter lack of professionalism on social media when it comes to individuals trying to create a brand or run a business. It drives me crazy because there are far too many people with million dollar ideas or an outstanding product that only get so far and the reason they can’t get past a certain level is largely due to their own behavior and attitudes.

If you are starting a business or brand, it should have it’s own social media handles, especially if you’re one of those people who can’t resist the urge to blow off steam in your posts.Β  If you had money to invest, would you invest your money in a company or brand who’s owner was emotionally unstable all over social media? Think about it. Your personal life should have absolutely nothing to do with your business. If you are marketing your business to your personal social media followers and then when you’re in your feelings you’re using that exact same platform to blow off steam, how is anyone supposed to take you seriously as a business person? Some steam may be appropriate depending on the industry, but if you want yourself being taken seriously as a “CEO” or Business Owner? Then present yourself seriously.

What job have you ever had that you were allowed to walk around cursing in front of customers? What job have you ever had where it was okay to whine about your haters all day? You should care more about the integrity of your own business then you’ve had about one you didn’t own and just worked for. Sometimes YOU are the only obstacle standing in your way of greatness.

 

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Happy February!

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