#HipHop101 How much of my own money will I spend on making music?
I’m so sick of folks out here acting absolutely crazy. I want to explain a very simple principle to you. First ask yourself this,
If you played little league…. Are you now a professional baseball player?
If you drew pictures in Art class….. Are you now a professional artist?
Should everyone that can carve a turkey be a surgeon?
Fam… just because the world has made it easy for you to make music, doesn’t make it your profession. It’s actually VERY disrespectful to those in the game that have suffered and clawed their way through being broke and all kinds of other things you have NO IDEA that await you in the music industry. Making music is a beautiful thing. I think everyone should experience its joy. It is OKAY for it to be a hobby. Too many people aren’t honest with themselves. Honestly Fam, let’s keep it real. There is music links circulated all over the net of some music that’s terrible. It’s not even recorded properly and it just wastes space in cyber space.
I don’t know who has been lying to you, but I’m going to tell you the TRUTH about what kind of money goes into funding your own music career. Incase you didn’t know, you will spend THOUSANDS of dollars on it and possibly NEVER make any back. You will give away music for the first few projects. Those projects will cost you money. Promoting those projects properly (which means you hire someone to promote you) cost money. The more you want it exposed, the more money it costs. If you don’t promote your project, you will not build a fan base. If you don’t have a fan base, who’s going to buy your music? If you buy downloads and followers… what happens when you put a song on iTunes? If you have 100k fake followers and can’t sell 2 Singles for $1… why on earth are you wasting time & money? There are THOUSANDS of other emcees JUST AS GOOD IF NOT BETTER then you. I’m not trying to be mean, this is REALITY. You should know exactly how big the mountain is.
SOME OF THE WORST THINGS PEOPLE DO EVERYDAY:
Tweet strangers (people you don’t even follow) your links directly. They don’t click on it. You’re wasting time.
Tweet your music to famous people hoping they click it and love it. Let me know who get signed that way when you find out.
You are the only person promoting yourself. If you don’t invest in you, why would a label?
If you are still doing illegal things and your MXTP cover is your product, who is going to sign a law suit waiting to happen?
DISRESPECT THE DJ If you don’t know how important the DJ is? You are banned from making anymore music. It shows you researched NOTHING.
Get on social media and DISRESPECT the people that created the music of the game you’re trying to get into. NOBODY invests an artist who is disrespectful, immature, & unprofessional. You know why? THERE’S A MILLION MORE OUT THERE.
Not have help. There are a few (not many) folks in the music industry (myself included) that will not take your for a ride and rob you and actually give you what you pay for. What I’m telling you FOR FREE would cost you THOUSANDS of dollars to HOPEFULLY one day learn it from a Management or Development person.
Get mad when people don’t like your music. If this is you? You are banned from hip-hop. NOBODY likes everything. How dare you ask people to listen and when they tell you the truth, you get mad? You need to pay attention. Why? Because this is your BASELINE OF FEEDBACK. If 100 people listen to your song and anything over 80 say they didn’t like it? You need to seriously re-consider doing music or the kind of music you’re doing or accept that your fan base is going to be smaller then you anticipated.
Waste your money.
Not know what kind of rapper you are.
Let me expound here a little bit… When asked “who is your fan base?” EVERYBODY is not an acceptable answer. Everybody would include kindergarten, middle school, high school, and senior citizens all in the same group.. In the words of Sneak Vandel, “FALSE”. We’re going to get into this in depth in another article but it’s something you need to think about. I also want to give you a reality check about “getting signed”. In the words of Gryndhousz, “You have a better chance winning the lottery.” and that is 100% true. The days of getting signed to a major record label for a 50k advance and all that are long gone unless you are an artist ALREADY making money and numbers on your own that warrant such a deal. These days labels sign known artists or very young artists, they get a 100 page contract and lose all sense of ownership and identity to themselves as an artist. Make no mistake, anyone raking in the dough on the level you aspire for? Most of what you see come across in costume, dress, sound, etc is entirely dictated by the label that own’s the artist. We’ll visit that in depth in a future post.
Fam, this information would normally be contained in a development or management session. I am spilling FOR FREE what I use to eat & pay my bills with because in all honesty, I don’t want you stupid. If I know the way, it’s my job to share it. I don’t depend on any of you to buy services here, hit my blog, or buy our music. I depend on God. What most people don’t understand is that giving things away can get you credit at a bank you’ll never owe it back to. #ProphetTweet LOL Okay, back to business. Let’s start with something basic… Your first MixTape.
You want to drop your 1st MXTP
Studio Time: $35-$250 p/h depending upon where you go. You get what you pay for in most cases unless you happen to personally know somebody. If you don’t know the studio ask to hear some of their work!
15 Song MXTP: You should record a minimum of 25 songs to choose from. You should never just throw something together.
25 songs x $40 per hr for each song to record
25 songs x $40 per hr for each song mixed (bare minimum it’s more when it’s done 100% professionally)
If you want your tracks Mastered, it’s going to cost an additional $25 -$100 per song
Features: Well this depends on what kind of splash you’re trying to make on the scene. Let’s say the fan base you’re aiming for is Little Wayne’s fan base because for whatever reason he is your hip-hop hero. You should be aiming for those kind of sound features. Get Wayne out of your mind though unless you have a million dollar budget for this project because a 16-bar verse from him is going to cost you well over 50K. Your feature cost depends on the caliber of the artist. There are some you can get for $500-$1000 but nine times out of ten you have to know somebody that knows them to get that price, so plan on $1000 at least for each feature. If you’re having a well known underground artist feature, they may not charge you for the verse if they like the project but they will definitely charge you for their studio time which would roughly be $100.
Production: On a MXTP if you are using other people’s beats (aka “industry beats” beat from a song on the radio) this won’t cost you anything. If you have a friend or team member that makes them you’re still fine, but if want original music and don’t have anyone around that makes beats? You can tack on anywhere from $100 (for something decent)- 5k per beat depending on what kind you want & the caliber of the producer. So multiply 15 songs x $100 per beat and that’s another $1,500 on the bill.
Artwork: Decent underground artwork $30 -$100
Duplication: If you want hard CD’s, you’re looking at $250 off the rip (CD & Case) depending on how many you want and they are expensive. Sometimes 50 CD’s are $200.
Promotion: Typically, folks who make hard CD’s skip this step and just pass out CD’s which of course only reaches where YOU DO. Artists that are hip to social media should hire people to promote there.
If your MXTP is hosted by a DJ, add $100-$5, 000 depending on the status of the DJ
If you do an indie video, add $300-$500
Also add what you afforded for the song’s promotion again because the video also needs promotion.
Add in promotion costs for however long you plan to promote this project.
You will do all this for FREE music. This music you are GIVING away. You have to build a fan base. Nobody is going to buy your music unless they know you or they just rock with you like that. Honestly, if you put out a song on iTunes today, how many people do you know for a fact would buy your single for $1? Count them times .70 (iTunes sells your track for $1 but you only make .70 off each single). That’s how much you’d make with no fans. It costs $10 to load it to iTunes so subtract that from that number. It costs roughly $100 to copywrite & publish the track so subtract another $100. Whatever you’re left with is what you’d make right now selling a piece of music with no fan base. Is your number positive or negative? You will more then likely do this kind of project at LEAST 2-3 times before you should even try to sell anything. Fam, if you are not willing to commit to that? You won’t make it. Some of us have lost EVERYTHING over our music. My team? In the words of @kinggeorge427 “We starved together, we’re going to eat together.” Anyone of the greats in hip-hop, went through most if not all of everything I mentioned. If you’re not prepared for battle, don’t try to be a soldier. We’re only hiring warriors in hip-hop for the next 5-10 years. But if you’re ready? Welcome to #OPERATIONREVOLUTION
If you are in need of organizing, help with your project, or are interested in pricing for this kind of service, click the Queen the Prophet BIO at the top of this page and submit the inquiry form. Please allow up to 72-hours for response due to the high amount of inquiries received.
This has been a @queentheprophet public service announcement.
#HipHop101 for New Artists: Releasing Your Music
Once you come out? You stay out.
When you’re a well established artist (with an established fan base) your fans will find your stuff as soon as it’s out and listen to it. This takes YEARS to build and the reality is it may or may not ever happen. Who are fans? The people (not your few friends that know you and tell you everything you do is good) that don’t know you at all and they genuinely like the music. My recommendations to any new artist would be to start by drop singles only until you can regularly pull 500 legit plays on a song. Once you’ve done this a few times and you see that your numbers are growing and consistent, then drop a whole project. During the time you’re dropping and promoting singles, you should be recording and STACKING music. If you prematurely drop a full project and you have no real audience, who’s going to download it? *crickets* …… Then all of the time & money that went into the project is basically wasted.
Generally speaking, you should have something in rotation every season (i.e. if you just started yesterday, that is one song per season). Full projects like Albums or MXTPS should be promoted HEAVY for the first 6 months and still promoted for the remaining 6 months of the year.What happens is to an artist the music is old to you, so you’re bored. This is exactly why artists need assistance in Management and Marketing. The music is not old if people haven’t heard it. Everything should be planned and timed. Each release should have it’s own momentum or build up. For example, if you’re releasing a single that is just as important as a whole project. A whole project should ideally have a promo flyer, commercial, you release the first single, 2-weeks later drop a second single, 2-weeks later drop the entire project. Then the whole project should be the focus of promotion for an entire year. What happens most time like I said, artists get bored. The worst thing you can do to yourself as an artist is record, release, record, release, record, release what you’re doing at that point is your not putting the proper promotion time behind your release (video, single, project). What happens when you don’t put the proper promotion time behind a project? Wasted time and money. This is where you will see an artist with 20 songs on Sound Cloud and nothing has over a few hundred plays … if that. One of the worst ideas you can have is buying plays, likes, and views. Why? BECAUSE THEY ARE NOT REAL. Although most people do it to “give the impression or appearance” that there song is better than it is, it profits you absolutely nothing but “feeling” like a rockstar for five minuets. If your music sucks? It sucks. Not everyone that can use a band aid or knows CPR is qualified to be a surgeon now are they? It is in your best interest if you are SERIOUS about your music is get a legit feel for how it does. Otherwise you’re going to basically just keep wasting money. You’re not fooling Jay-Z, Diddy or anyone else you tweet your You Tube video to with 10k purchased views.
Speaking of money…. your music is going to cost you thousands of dollars and there is a 90% chance you will NOT make back what you spent and a 100% you’ll end up broke (some of us more then once depends how many years in the game you hang on) before you make one cent. An artist being talented or a song being good has very little to do with the Artist’s success. To quote a very good friend, GRYNDHOUSZ (Indie Artist with over 70k sold) “You are not a singer or a rapper. You just sing or rap until you can feed your family off of it”. BEFORE YOU RELEASE ANYTHING, you should have a plan and budget for promotion. It is a waste of time and money to release a project and have no money saved to promote it. Each project (single, video, MXTP, etc) should have a strategy for release & promotion. This includes researching the best yet most cost effective way to get your music out and in as many places as possible. The general public thinks that you can just “get your music on the radio”…. sure you can, if you have $80-100K to launch a Clear Channel campaign for 6-months. (If you’re not sure what Clear Channel is, it proves you really didn’t research the career field you say you’re in). Any artist you hear on a main stream radio station has spent six figures to get there. I’ve had people say to me “Well when a label signs me, they’ll pay for that.” Again, this proves how little you’ve researched. No record label in the world is going to invest that kind of money into someone who is not already an established money maker you have a better chance of winning the lotto.
It always makes me laugh when a brand new artist starts charging for versus. First of all, WHO ARE YOU? Seriously, who are you? There is nothing wrong with asking to cover your studio time. Honestly you shouldn’t even THINK about charging anybody anything until there’s a reason (i.e. you’re pulling thousands of LEGIT views, plays, etc. ) LOTS of artists prematurely TRY to start charging just because they’re tired of spending all of their money and not getting rich and famous fast enough, which of course realistically probably won’t happen at all. When it comes to money and your music, the best piece of advice I can give you is do it for the love. If you do it for the love, you’ll never be disappointed.
What I have just shared with you for FREE, would have taken you years and cost you thousands to learn, if you ever ended up learning it at all. Take heed, Be Wise, You’re Welcome.
INDIE ARTISTS: This is a must read, trust me! It will save you time & money http://www.thegryndhousz.com/10-indie-commandments
Battlegrownd Entertainment via Queentheprophet.com is running the following social media promo specials for the Summer (Sale ends 8/31/14) :
BANNER SPOT: Have your business, book, service, album, or mix tape in the banner spot on Queentheprophet.com for 7-days $25
The Banner is seen by all site visitors. This blog is promoted daily, so you inherit the free promotion/ exposure.
BLOG FEATURE: Have your business, book, service, album, or mix tape featured $15
Your blog feature will be hosted on the site and seen by all site visitors. Your feature will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. Your blog feature stays active for the life of the blog article, free promotion ends in 7-days.
To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.
INTERVIEW: Customized Interview $25
Your interview will be hosted on the site and seen by all site visitors. Your interview will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. The link to the interview stays active for the life of the blog article, free promotion ends in 7-days. To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.
BANNER SPOT, FEATURE, & INTERVIEW $50
Battlegrownd Entertainment via Queentheprophet.com is running the following services to indie & underground artists for the Summer (Sale ends 8/31/14) :
Consultation/ STRATEGIC PLAN- $65
Regular price for consultation is $100 per hour. For the next few weeks, I will customize strategic plans for new /indie artists that cannot afford official Artist Management. Basically, $65 will buy you free consultation from an experienced Artist Manager/ Developer and a detailed written plan (course of action) customized for you personally and instructions on how to do it all yourself. The consultation will include a 60-minuet phone assessment at no charge. Who would benefit from this? An indie artist that cannot afford formal management, wants to release a project and has no idea how to do it or where to begin. If you feel you would like more support afterwards, add 1.5 hours of Artist Development and pay $100 for the entire package.
New Business Start-up Consultation/ Strategic Plan – $65
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Digital Promotion Consultation will customize a digital promotion package as well as a directory of where to purchase the services at little or no cost to meet any budget.
Legal Services Consultation- 1-hour $40
If you are a new artist and have no idea where to begin with the legal aspect of music? This is for you. We will address name registration, trade marks, copy writing, and basic music law.
ALL INQUIRIES SHOULD BE EMAILED TO: firstname.lastname@example.org PLEASE BE SURE TO INDICATE WHICH SERVICE YOU ARE INQUIRING ABOUT.
HELL RAZAH presents : GHETTO GOVT USA (Under Seraphim Authority), Volume 3
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