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#Entrepreneurship 101 Your brand and Social Media

entrepreneurship

It is an awesome feeling to work for yourself and have it be successful. I can tell you from first hand experience, there is no crazier employment ride then trying to get your own small business off the ground. I’ve started several of my own over the last ten years and I’ve been brought on board as a consultant for many people who are running successful small businesses as we speak.

The internet and social media especially are powerful tools when they are used responsibly. Think about it like a glass of wine. Having a single glass of wine with dinner versus drinking an entire bottle then getting behind the wheel of a car. See the difference? The internet has made it easy for people to network and even start a small business. In most cases even if all you have is an idea, there is a website that offers a template or basic store front for you to get started.

Almost everybody uses some sort of Social Media these days and for the entrepreneur, it is the most cost effective way to share their business with little to no marketing budget. In every area of life you will find people who are good at some things and other’s who aren’t. Not every person who makes music is going to develop a following or sell albums, not every person who applies to Harvard gets in, and not every entrepreneur is able to turn their business into an income sustaining entity.

The thing that drives me crazy as a person who truly loves to see others succeed is the utter lack of professionalism on social media when it comes to individuals trying to create a brand or run a business. It drives me crazy because there are far too many people with million dollar ideas or an outstanding product that only get so far and the reason they can’t get past a certain level is largely due to their own behavior and attitudes.

If you are starting a business or brand, it should have it’s own social media handles, especially if you’re one of those people who can’t resist the urge to blow off steam in your posts.  If you had money to invest, would you invest your money in a company or brand who’s owner was emotionally unstable all over social media? Think about it. Your personal life should have absolutely nothing to do with your business. If you are marketing your business to your personal social media followers and then when you’re in your feelings you’re using that exact same platform to blow off steam, how is anyone supposed to take you seriously as a business person? Some steam may be appropriate depending on the industry, but if you want yourself being taken seriously as a “CEO” or Business Owner? Then present yourself seriously.

What job have you ever had that you were allowed to walk around cursing in front of customers? What job have you ever had where it was okay to whine about your haters all day? You should care more about the integrity of your own business then you’ve had about one you didn’t own and just worked for. Sometimes YOU are the only obstacle standing in your way of greatness.

 

QTP’s Bday Fundraiser #NoKidHungry

Every little bit helps!

https://www.facebook.com/donate/2358016254424753/

For more information about this cause:

https://secure.nokidhungry.org/site/Donation2?df_id=14124&mfc_pref=T&14124.donation=form1

Lighthouse

I don’t think I’m alone in this, but it doesn’t even matter if I am or not. I am saddened, repulsed, disgusted and disappointed on a daily basis. At least for a moment. That moment happens when I open any given social media and see human behavior at an all time grotesque state. Unfortunately now in a digital world, you are slammed on a daily basis witnessing tragedy after tragedy, your eyes cannot help but see ignorance and hatred everywhere.

I know for myself personally as a believer in Yeshua, Jesus Christ I’m supposed to know these things would happen and I’m supposed to allow the Holy Spirit to lead me and guide me in these times, I’m supposed to let the love of God shine in me like a light for those around me in darkness and to be honest with you? Sometimes I want to quit. I get so disgusted every time I open a social media platform, every time I hear about another school shooting, see someone getting killed unjustly by law enforcement, watching people post some of the most vicious and hateful words I’ve ever read, and the children… My God the children. I can’t stomach one more senseless death of a child.

I had a moment the other day quietly by myself with God and just broke down like “Lord… how? How am I supposed to do this? I’m trying to do what you told me to do and I can’t “. I sat there quiet and an image of a Lighthouse flashes across my mind and then that quiet still voice, that has the capability of drowning you in perfect peace that you can only relate to if you have a personal relationship with God said “a lighthouse is most effective in the darkness.” I sat there and cried. Legit cried. The darker it is, the brighter the lighthouse light becomes.

So I decided to share this because believers have different positions, jobs, titles, but ALL have the same assignment. Your job may be inside a church, out in the street, at the grocery store, in your blog, at your office, in the mall, on instagram … it doesn’t matter. Don’t compare yourself to other believers, don’t get distracted from your job because you’re busy debating someone else’s job. We all get weary and yes, sometimes it “appears” that the wickedness is winning and there’s a lot of people who call themselves believers and their social media feeds make it impossible to tell them apart from people who don’t know Christ at all…. BUT we were told these things would happen (2nd Timothy 3:1-9). This is not the time to get weary (Revelation 12:11) it’s not the time to argue denomination or name translations (1 Corinthians 12:12). One day soon, people will be so tired of the state of the world that they will welcome with open arms one world order and a one world religion. If you turned off people’s phones and debit cards tonight, they’d line up by the thousands in the morning to take a microchip if it meant getting access to their money and the internet. (Revelation 13:16)

So my strength is renewed in this and I hope this will encourage those of you who have also become weary, they don’t have to like you. They don’t have to agree with you, they don’t have to listen, and they don’t have to believe. If you saw them crossing the street and a car was coming, you would yell , WATCH OUT! At that point they can make a decision to watch out or keep going. With something so precious as a soul and where you’ll spend eternity, I would never want to see anyone I knew or ever had any interaction with, standing before God being denied access to Heaven and seeing me there and asking why didn’t I tell them the truth. What would be a good enough excuse? Because I was afraid they wouldn’t like me anymore? What excuse or apology could I give? I can live with someone not liking me, I can live with people calling me names, I can live with someone disagreeing with me, but I don’t want to bear the burden of not telling them the truth.

So in whatever country, state, region, city, industry, or platform God has given to you personally? Be wise, win souls, and do not give up. It’s always darkest before dawn and someone, somewhere is looking for the light you carry.

#HipHop101 Mixtape Etiquette for the new artist

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It’s been awhile since I’ve posted in the HipHop101 section, but what I’m going to talk about is really going to be able to help some people who listen. Although I am an artist, my first love in music has always been the business side as far as marketing, management, and promotion. One of my favorite things to do behind the scenes is organize collaborative Mixtape or Album projects which requires you to work with and organize a lot of different people that do a lot of different things. You have artists, producers, DJ’s, record labels, managers, graphic artists, bloggers, promoters, etc who can all be involved with this kind of project. It can be extremely difficult sometimes when you are dealing with so many different people and personalities but no matter how difficult it can be, I personally find that the finished project always ends up being worth it and whatever or whoever the difficulty was, you learn from it and move forward so that you can make each project better than the next.

With that being said, what I want to address is the Etiquette of Artists. I am very aware that we live in a day and age of social media and we are living in a generation of selfish people. Be that as it may, I am going to explain to you the honorable way to conduct yourself and you can choose to ignore it or pay attention. I am going to tell you the truth about somethings and it might hurt your feelings, but you will be alright if you can get out of your emotions and listen to the logic because this is after all business regardless of what you see portrayed on television or social media.

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  • YOU ARE NOT FAMOUS. Unless you are cashing million dollar checks, have hundreds of thousands of dollars in endorsements, have gold or platinum records, or have been recognized as one of the greats for your well seasoned and decorated music contributions? SIT DOWN. Relax. you don’t deserve to be disrespected, but you better stay humble. If you are unreasonably a jerk, nobody is going to want to work with you and eventually you will end up biting every hand that tried to help you get fed and burn down all the bridges extended to you. Unless you are an outstanding artist, producer, graphic artist, DJ, blogger, promoter, manager, and record label all in one? You will eventually need the help of other people so it’s best to conduct yourself as a professional. In my opinion I don’t understand how people can say they want music to be their full-time job so they don’t have to do anything else but they’ll behave like professionals for their job at the gas station and act like they have no manners or common sense when it comes to conducting themselves as an entrepreneur (which is technically what you are as an independent artist).
  • Value an invitation. There is a lot of work that goes into a collaborative project. Far too many times people undervalue the time and work that’s put in to a collaborative project especially if all they did was submit a song. This is no way means the creative process and recording is under valued, but the point I am trying to make is a collaborative release has many components to it and if you are invited onto a collaborative project (especially one being presented by an artist, group, or label that holds weight under their name or brand) there are a few things you can easily do that show you appreciate the opportunity of exposure and free promotion.  The LEAST you can do is share the project and support it especially if you were invited on. Even if you pay for a slot, what was the point of purchasing your exposure opportunity if you don’t even support it? If you are invited onto a project, turn in your music in a timely manner. Nobody should have to chase you down to give you an opportunity. If you want to be taken serious as an artist? Be professional. Nobody is going to keep calling, texting, inboxing, or emailing you in order to put your music on a project that’s overall cost isn’t coming out of your budget. What all of us as artists need to remember is that there are millions of us. Sometimes it’s not even natural talent that help people move forward in this very competitive business, it’s things like honoring your word, professionalism, and integrity.  For me personally? I will help a less talented artist who is a good person ten times over breaking my neck for someone who is super talented but a headache to work with.
  • Label your tracks properly.  When you are submitting a song, nine times out of ten whoever is collecting the music is slammed with emails. Make sure you do your part to cut down on the instance of error and costly mistakes. Your email should come with the MP3 of the song, Artist name, track name, and producer name. One thing that happens far too often is people do not label their tracks properly and then expect everyone to stop what they’re doing to correct spelling errors, add something or delete something. Once things like promotion is started or track lists have been designed and released it is far too time consuming and costly to make changes and frankly, unless the error was a track by a heavy hitter? Chances are you’re going to have to deal with the error and move on. It’s happened to all of us at one time or another and nobody died because of it.

 

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For those of you who may be very new, there is a difference between a Mixtape and Collaborative Album.  A Mixtape can be done by an individual (normally a collection of their music they are putting out for free in order to generate a buzz before an album comes out, a free project an individual releases in order to start building a fan base, a free collaborative project from a group/label/ DJ that showcases a collection of artists / producers. The key word though is FREE. The only time there is ever a charge for a Mixtape is if hard copies are pressed up then you are paying for the actual hard disk and shipping, not the actual music. Artists can be invited on by a DJ/Group/ Label or slots are sometimes available for a fee. Purchasing a slot would be something you charge to your promotional budget and you should only purchase slots on Mixtapes that target the fan base you want, and or are hosted/produced by a reputable organization/DJ/Label/Group. I say that because I can’t even count the number of times a no-name brand or group has slid in my inbox trying to sell me a Mixtape slot for hundreds of dollars. No thanks. If you are debating on purchasing a slot, google the other Mixtapes they’ve done. Combine all the numbers from all of the sites you see it posted on and decide if the slot fee is worth that investment for the level of exposure you find. ( Side note: Any slot fee over $100-$150 you should look for downloads and plays of ten thousand or more but BE CAREFUL…. some of those “downloads” aren’t organic, meaning they could have been purchased. So the best way to make sure it’s legit is see if the project comes up on multiple sites and check all of the stats before making your decision.

A Collaborative Album is actually for sale. Normally a collab album will have one producer and feature many artists on their beats, or put out by a label/group and showcasing their artists and producers. On this kind of album purchase you can expect all original tracks.

I hope some if not all of this was helpful or enlightening. One more helpful tip until the next time… if you are an artist and consider the music industry your ideal profession? Do some research about the “business” you say you’re in. There’s a lot of “artists” that don’t even own the name they’re making beats or recording songs with, and there’s a lot of producers selling beats they don’t technically own although they made them.

That’s all for now! Be blessed –

Q

The real world VS. The internet 

I realize that I frequently make references to this subject matter in my posts, but with each post it doesn’t become less relevant.  Here’s the way I see it, even if just one person reads it and it helps them focus on the things that truly matter in real life like their family, relationships, hopes, dreams, and goals? It was well worth it. 

The internet is a tool and too many people have allowed it to become the dictator of their reality. Too many people are starved for real human to human interaction and many don’t even know how to communicate socially face to face without discussing the internet. When was the last time you had a personal conversation and absolutely no references were made to some sort of online activity? Have you been to a store lately? Most cashiers have their phone in their hand. Most people can’t even enjoy a social gathering without checking their phone. 

What’s more disturbing is that there is crisis everywhere in the world and people forget about disaster as soon as a new post flies through their feed. People (human beings) are lost, sick, struggling, and hurting all over the planet and most people are too busy posting their comments about it instead of actually getting involved or at least trying to be an agent of change. If you found yourself in the middle of a crisis or you have loved ones that are,  I’m sure you appreciate the people who have decided to put down their phones long enough to get involved. 

You are not “woke”, a revolutionary or any other sort of agent of change if all you do is fall into the peanut gallery comment section of the internet. Stop allowing yourself to be so self absorbed and distracted. Get involved, do something that matters, & enjoy your real life. 

Are you too distracted? 

Asking yourself if you’re distracted seems like a silly question because I think most people would agree that in this day, we are all distracted to a certain degree. It’s still a question worth asking because sometimes you have absolutely no idea just how distracted you are until your assessment of it can be objective. 

Today marks the end of my 3-month reprioritizing of social media. For the last 90-days, I have stayed off social media from 7am-7pm daily. At first? I couldn’t wait until 7pm rolled around and honestly after the 3rd week of being off for 12-hrs a day? I started to go days then weeks without checking it at all. 

Social media is a useful tool. For those of us that use it for business purposes, sometimes it’s necessary. However, a tool is all that it is. Most people have no clue how much real life they are missing being sucked into the internet on a daily basis. They have no idea what’s going on in the world, the only information they know or can recall for basic conversation is something they saw in a post and that is sickening. People have full blown family discussions about what someone’s posting and “posts” have manifested into the core of real life drama for most people. 

Most people have completely lost the ability to think for themselves and most of what they do is dictated by what they’re feeding themselves with on a daily basis from the internet. What you spend most of your time doing? Is exactly what you’ll become. If you don’t believe me, challenge yourself to stay off social media for at least 30-days during the hours you’d normally be on. You’ll see. Refocus. Reproritize. Your future self will thank you. 

#MondayMotivation Getcho Mind Right

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When you live kingdom minded, don’t expect everyone to comprehend what you’re doing and why you’re doing it. The light of The Lord inside of you is quite capable of drawing others unto Himself. Less talk, more action. Clever memes and inspirational post sharing doesn’t mean a thing if you’re not snatching souls out of the fire. All you accomplish with that is portraying an image but if you are not living that image you’re not fooling God.

“And the light shines in the darkness, and the darkness did not comprehend it.” John‬ ‭1:5‬ ‭NKJV‬‬

#WednesdayWisdom Are you dating your phone?

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So many people are missing out on what real life has to offer because their most important relationship is with themselves. There’s nothing wrong with healthy self-esteem, taking care of yourself, and setting boundaries but when it’s an ego issue? That’s dangerous.

Most people (even older ones) have conformed to this new mindset in regards to the importance of your cell phone (which lets not forget is an object). Most people will go back home if they forget it and some will have an all out emotional melt down if they lose it. There is nothing healthy about that. It was unheard of professionally for you to have a cell phone on or with you while working and these days you can find every cashier at almost every store with phone in hand. People spend more time on their phones at work then they do actually working.

We are becoming more and more out of touch with what is actually reality. Dating has become a tap, swipe, or like. People develop relationships off a filtered presence on social media based on a character that they have created themselves to be as opposed to who they actually are. Nobody actually meets anymore because meeting would cause them to have to come out from behind their self created phone world and the hard core truth is most people are afraid to do that because they honestly lack the social skills and the ability to handle human to human interactions including rejection, so they avoid it all together and tap, swipe, or like their way on to the next. If this continues, all of the things that help make life beautiful like memories, family, friendships, dating, will all be non-existent and we will find ourselves in a world much colder then the one we already have.

#SoGoneChallenge

ElwoodMusic

So.. apparently the new “challenge” is doing a remix of Monica’s track “So Gone” from her “After the Storm” album (which by the way was originally released on my Birthday June 17th in 2003). Absolutely one of those timeless albums that if you played it today 13 years later it would still be good.

So what I’m sharing is in my opinion one of the best (if not thee best) #SoGoneChallenge attempts I’ve seen by Elwood (Elwood Music).

You can check Elwood out on Facebook & Twitter:

https://www.facebook.com/Elwoodandmusic/?fref=ts

#Love is on the verge of extinction

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I’ve spent the last month or so observing the social “norms” of human behavior both online and in person. I’ve actually been online a lot more then I have been posting and out and about a lot more then I make mention of. I’ve been observing several age groups and since I really have made an effort to disconnect myself from the majority of my music demands and interactions with others, I was able to get a very clear yet disturbing insight on a few things. I even pondered if I should bother writing about it because quite honestly, most people aren’t going to care. Most of the time most people don’t seem to care about anything these days really until it happens to them personally or it’s too late. After that thought passed through my mind I had to rebuke myself because it doesn’t matter if “most people” don’t care, I do and because I do, even if what I’m writing only falls on one set of ears that pays attention it’s worth it.

Let’s start with the basics, if you can honestly look around you at the state of the world and not see that something is very, very wrong? I feel sorry for you. The lack of compassion we have for each other is at an all time disgusting high, people (both young and old) are entirely self absorbed, selfish, and the average human ego is out of control. The number of people on anti-depressants is alarmingly high, most working class people are “working poor”, poor people are kept poor because if they make $5 over a certain number they lose their medical insurance and can’t afford to pay for it out of pocket, the average working person is absolutely exhausted on a daily basis working 40+ hours a week to still struggle with bills, marriages are falling apart, children are being raised by electronics, the future leaders of tomorrow have role models with zero morals, and we all know that organic is the best food to buy because it doesn’t contain harmful poisons yet most people can’t afford the food without poison in it.

social-media

We live in a time where a tiny electronic device allows each individual person to feel like the Mayor of their own little world. Most people, spend most of their day inside their phone, in their private little town. People spend hours taking pictures of themselves and no longer know how to enjoy a moment with their family or friends without making it a social media update while it’s happening. The next time you go out to eat, take a look around you. Most people sit at a table on their phone. Kids no longer know how to use their imagination and play. Nobody goes outside. These small devices are holding people hostage and nobody realizes it or cares. Why don’t they care? Easy, because the entire trap is designed to stroke your ego. It feels good. You like “likes”, you like followers, you like messages, you like comments. Some of you like them so much you’re addicted to them. The sad part is all of this is a distraction. Most of us are so busy in our tiny bubbles, we have no idea what laws are being passed and every major crisis only has the impact of a status update. We have been trained to filter information so fast that it is impossible for us to hold on to anything because we’re being hit with a million things every single day.

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All of what I mentioned above ties into the title. See because of all the things I observed during the last month or so, one thing stuck out to me more than anything else and that was Love. It’s not a secret or a surprise that the Family as a unit has been under attack for years. I firmly believe that what we are witnessing is the manifestation of a well calculated and executed plan that has been in the works for decades. If you distract people from the opportunity to find love or even think about it, you are destroying family. Why attack family? Because strong families make strong communities. Marriage and family aren’t even goals for most people anymore. If you ask people about their goals most of what they start talking about has to do with money. (1 Timothy 6:10 “for the love of money is the root of all kinds of evil, for which some have strayed from the faith in their greediness, and pierced themselves through with many sorrows” NKJV) 

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If you’ve had the fortunate blessing to have someone 70 or older in your life, then hopefully you’re going to fully grasp the rest of this writing. I would like to hope that most of us have heard a beautiful story at some point in our lives as how maybe our great-grandparents, grandparents, or even our own parents met. Some of us have even known people that met when they were little, grew up, and are still together. At one time the sense of commitment was strong. Families were supported by their community (family, friends, neighbors, church, schools, etc) and marriages withstood the test of time. We now live in a society that caters to our ego and nobody teaches problem solving skills anymore. We are taught to move on to the next thing that makes us “happy” which is the same kind of truth farmer’s use to catch a rat. Farmer’s don’t leave rat traps out in the open, they cover them with a little bit of hay so the rat doesn’t see the trap and gets caught. I am not talking about abuse, it is never okay to tolerate abuse. I am speaking directly of people throwing away marriages due to lack of self-control, boredom, and unrealistic expectations they put on their partner to make them happy. Nobody teaches people how to make themselves happier people in general and folks are finding themselves in “the grass is greener on the other side” syndrome and nine times out of ten if they took the time to water their own grass it would be just as green.

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We live in a microwave world. Everybody wants everything in under sixty seconds and the things that we are giving our time to are not things that are going to sustain us. Everyone is running, running, self absorbed, running, running, and running right into the grave. If you were to take your last breath today, what kind of legacy would you be leaving behind for your family? Have you accomplished all of the things you wanted to accomplish? Are you happy? Did you enjoy your life? Did you spend as much time with the people you love as you would have liked to? If you died today and God gave you a chance to come back but you had to give Him a good reason, what would your reason be? Would it be so you could work more? Post on Facebook one last time? Send out a few more tweets? Buy that one last insignificant piece of expensive crap that consequently didn’t fit in your casket? By the way, while you were so busy running, did you ever happen to get the chance to make time for God and sow into where you’ll spend eternity? When your eyes closed for the final time, did they close with the assurance of where your soul is going?

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I may not have the answers on how to fix the entire world, but I am certainly revealing to you some ways that we can fix ourselves. The point I wanted to make is that we are robbing ourselves of life and the real experiences and opportunities that shape and mold us. We are not being good parents if we giving our kids more gifts then time. We are not building a strong family if we’re too busy for it. We are currently failing the next generation because those of us left with some sense and some good foundation are getting caught up in all of this to a certain degree and as you look down from your age to the age groups behind you, it gets worse by each decade of ages. We need to start remembering the things that gave us the good parts of our foundation, our fond memories and give those experiences and opportunities back to the generation behind us or they will not have them. Think about all of your favorite things from your childhood and then ask yourself what of those are you imparting into your children? If we do not impart these lessons, they will not have them. If we do not allow the opportunity for “nature to take it’s course” and keep trying to control nature it is absolutely going to blow up in our face to a degree nobody is prepared for and it’s already starting to.

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In closing, I hope to some degree this has struck a nerve (or two) in a way that gets you to actually pause, re-evaluate, and do something different. I hope that you do not allow yourself to be a social media hostage and shift it back into the “just for fun” category so that real life doesn’t continue to pass you by. For myself personally, I want to one day be able to tell my future children and grandchildren a story of how I met, fell in love, and married their future father and grandfather, and no where in that story will their be anything ratchet that you see on television or involve social media.