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#HipHop101 How NOT to promote music on social media

music-promotion

Social media forums have both helped and made a total disaster in the independent music community. The internet is a wonderful tool for the independent artist to be able to put their music in the hands of folks in other states & counties absolutely free.  It allows music lovers to discover music that they otherwise would know nothing about. In that respect? It’s a beautiful thing. However, as of late it’ become a very bitter sweet thing for most underground music lovers. Do you remember being in elementary school and one kid acts up and the whole class gets in trouble? That’s what it feels like on most social media forums these days when it comes to music. Unfortunately, there is an overabundance of individuals annoying the hell out of a lot of independent music professionals as well as potential listeners who are the regular social media users.

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ARE YOU ANNOYING?  Answer these questions: 

Are you a person who is auto messaging every person that accepts a friend request or gives you a follow back with your music?

Do you send your music directly to people via tweet or message that follow you but you have never spoken to?

Do you send your music directly to people via tweet or message that you don’t follow or have on your friends list?

Have you ever added your music to a tweet or other media message between other people who don’t know you?

Have you ever posted the link to your music in a comment or on a post that had absolutely nothing to do with music (i.e. commenting your music link on someone’s Instagram picture) ?

If you have answered YES to ANY OF THESE, you are annoying. What you are doing is not only annoying, but 99% of the people who are falling victim to your unwanted spam not only don’t click your links and more then likely never will, but you may very well find your account suspended if too many people report you as spam.

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If something was easy, everyone would do it. Just because you have access to free tools on the internet, doesn’t mean promotion is easy. Promotion is an actual skill that some people make a very decent living doing. What you are doing in the above mentioned behavior is not called promotion, it’s called spam. Real promotion costs money. It is ALWAYS more valid that another source is saying check you out then just you spamming strangers to death saying you’re the greatest alive. Can you do some yourself? Of course you can, but there are ways to do it. In the digital music world (especially on social media), it’s important for people to like you in order for them to support you. Building relationships with your following is just as important as the actual music itself. Someone who chats with you regularly may very well be inclined to check out your music. If you don’t feel that you have the kind of time to invest in your fan base because you should have been famous yesterday? Then you better put a whole bunch of money where your mouth is and hire yourself a publicist.

Feel free to share this post as needed, especially when receiving unwanted music links.  For more do-it-yourself independent music tips, check out the Hip-Hop 101 section on this blog (which is now also available via our good friends at the International Underground Rap & Hip-Hop Connexion at promote.hiphop).

 

 

 

 

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#HipHop101 for New Artists: Releasing Your Music

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Once you come out? You stay out.

When you’re a well established artist (with an established fan base) your fans will find your stuff as soon as it’s out and listen to it. This takes YEARS to build and the reality is it may or may not ever happen. Who are fans? The people (not your few friends that know you and tell you everything you do is good) that don’t know you at all and they genuinely like the music. My recommendations to any new artist would be to start by drop singles only until you can regularly pull 500 legit plays on a song. Once you’ve done this a few times and you see that your numbers are growing and consistent, then drop a whole project. During the time you’re dropping and promoting singles, you should be recording and STACKING music. If you prematurely drop a full project and you have no real audience, who’s going to download it? *crickets* …… Then all of the time & money that went into the project is basically wasted.

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Generally speaking, you should have something in rotation every season (i.e. if you just started yesterday, that is one song per season). Full projects like Albums or MXTPS should be promoted HEAVY for the first 6 months and still promoted for the remaining 6 months of the year.What happens is to an artist the music is old to you, so you’re bored. This is exactly why artists need assistance in Management and Marketing. The music is not old if people haven’t heard it. Everything should be planned and timed. Each release should have it’s own momentum or build up. For example, if you’re releasing a single that is just as important as a whole project. A whole project should ideally have a promo flyer, commercial, you release the first single, 2-weeks later drop a second single, 2-weeks later drop the entire project. Then the whole project should be the focus of promotion for an entire year. What happens most time like I said, artists get bored. The worst thing you can do to yourself as an artist is record, release, record, release, record, release what you’re doing at that point is your not putting the proper promotion time behind your release (video, single, project). What happens when you don’t put the proper promotion time behind a project? Wasted time and money. This is where you will see an artist with 20 songs on Sound Cloud and nothing has over a few hundred plays … if that. One of the worst ideas you can have is buying plays, likes, and views. Why? BECAUSE THEY ARE NOT REAL. Although most people do it to “give the impression or appearance” that there song is better than it is, it profits you absolutely nothing but “feeling” like a rockstar for five minuets. If your music sucks? It sucks. Not everyone that can use a band aid or knows CPR is qualified to be a surgeon now are they? It is in your best interest if you are SERIOUS about your music is get a legit feel for how it does. Otherwise you’re going to basically just keep wasting money. You’re not fooling Jay-Z, Diddy or anyone else you tweet your You Tube video to with 10k purchased views.

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Speaking of money…. your music is going to cost you thousands of dollars and there is a 90% chance you will NOT make back what you spent and a 100% you’ll end up broke (some of us more then once depends how many years in the game you hang on) before you make one cent. An artist being talented or a song being good has very little to do with the Artist’s success. To quote a very good friend, GRYNDHOUSZ (Indie Artist with over 70k sold) “You are not a singer or a rapper. You just sing or rap until you can feed your family off of it”.  BEFORE YOU RELEASE ANYTHING, you should have a plan and budget for promotion. It is a waste of time and money to release a project and have no money saved to promote it. Each project (single, video, MXTP, etc) should have a strategy for release & promotion. This includes researching the best yet most cost effective way to get your music out and in as many places as possible. The general public thinks that you can just “get your music on the radio”…. sure you can, if you have $80-100K to launch a Clear Channel campaign for 6-months. (If you’re not sure what Clear Channel is, it proves you really didn’t research the career field you say you’re in). Any artist you hear on a main stream radio station has spent six figures to get there. I’ve had people say to me “Well when a label signs me, they’ll pay for that.” Again, this proves how little you’ve researched. No record label in the world is going to invest that kind of money into someone who is not already an established money maker you have a better chance of winning the lotto.

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It always makes me laugh when a brand new artist starts charging for versus. First of all,  WHO ARE YOU? Seriously, who are you? There is nothing wrong with asking to cover your studio time. Honestly you shouldn’t even THINK about charging anybody anything until there’s a reason (i.e. you’re pulling thousands of LEGIT views, plays, etc. ) LOTS of artists prematurely TRY to start charging just because they’re tired of spending all of their money and not getting rich and famous fast enough, which of course realistically probably won’t happen at all. When it comes to money and your music, the best piece of advice I can give you is do it for the love. If you do it for the love, you’ll never be disappointed. 

What I have just shared with you for FREE, would have taken you years and cost you thousands to learn, if you ever ended up learning it at all. Take heed, Be Wise, You’re Welcome.

INDIE ARTISTS: This is a must read, trust me! It will save you time & money http://www.thegryndhousz.com/10-indie-commandments

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Battlegrownd Entertainment via Queentheprophet.com is running the following social media promo specials for the Summer (Sale ends 8/31/14) :

BANNER SPOT: Have your business, book, service, album, or mix tape in the banner spot on Queentheprophet.com for 7-days $25 

The Banner is seen by all site visitors. This blog is promoted daily, so you inherit the free promotion/ exposure. 

BLOG FEATURE:  Have your business, book, service, album, or mix tape featured $15 

Your blog feature will be hosted on the site and seen by all site visitors. Your feature will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. Your blog feature stays active for the life of the blog article, free promotion ends in 7-days. 

To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.

 INTERVIEW: Customized Interview $25 

Your interview will be hosted on the site and seen by all site visitors. Your interview will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. The link to the interview stays active for the life of the blog article, free promotion ends in 7-days. To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.

BANNER SPOT, FEATURE, & INTERVIEW $50 

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Battlegrownd Entertainment via Queentheprophet.com is running the following services to indie & underground artists for the Summer (Sale ends 8/31/14) :

Consultation/ STRATEGIC PLAN- $65

Regular price for consultation is $100 per hour. For the next few weeks, I will customize strategic plans for new /indie artists that cannot afford official Artist Management. Basically, $65 will buy you free consultation from an experienced Artist Manager/ Developer and a detailed written plan (course of action) customized for you personally and instructions on how to do it all yourself. The consultation will include a 60-minuet phone assessment at no charge. Who would benefit from this? An indie artist that cannot afford formal management, wants to release a project and has no idea how to do it or where to begin. If you feel you would like more support afterwards, add 1.5 hours of Artist Development and pay $100 for the entire package.

New Business Start-up Consultation/ Strategic Plan – $65 

Social Media Music Promotion- Contact for details, packages start at $25  and Up 

Digital Promotion Consultation/Strategic Plan- $40 

Digital Promotion Consultation will customize a digital promotion package as well as a directory of where to purchase the services at little or no cost to meet any budget.

Legal Services Consultation- 1-hour $40 

If you are a new artist and have no idea where to begin with the legal aspect of music? This is for you. We will address name registration, trade marks, copy writing, and basic music law.

ALL INQUIRIES SHOULD BE EMAILED TO: queentheprophet@gmail.com PLEASE BE SURE TO INDICATE WHICH SERVICE YOU ARE INQUIRING ABOUT.

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HELL RAZAH presents : GHETTO GOVT USA (Under Seraphim Authority), Volume 3

***DISCOUNTED MXTP SLOT RATE ONLY AVAILABLE VIA QUEENTHEPROPHET.COM*** Non-GGO slots are $100 MENTION this ad on Queentheprophet.com slot is $75

email GGOMXTPS@gmail.com YOU MUST MENTION THIS AD IN YOUR EMAIL.  NEXT MXTP SUBMISSION DEADLINE:  OCTOBER 31st

Holiday #Promo package deals via Queentheprophet.com!

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Greetings Fam!

As you know, I am a HUGE supporter of entrepreneurs and underground artists. Promo does cost money Fam and the best you can hope for when it’s all coming out of your pocket is that you’re at least doing business with someone who will give you what you pay for. On this blog (under Underground News/ Operation Revolution Resources) I have listed folks I have done business with myself and got exactly what I paid for, so I pass that information on to you.

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Battlegrownd Entertainment via Queentheprophet.com is running the following social media promo specials until 12/31/13:

BANNER SPOT: Have your business, book, service, album, or mix tape in the banner spot on Queentheprophet.com for 7-days $20

The Banner is seen by all site visitors. This blog is promoted daily, so you inherit the free promotion/ exposure. 

BLOG FEATURE:  Have your business, book, service, album, or mix tape featured $15 

Your blog feature will be hosted on the site and seen by all site visitors. Your feature will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. Your blog feature stays active for the life of the blog article, free promotion ends in 7-days. 

To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.

 INTERVIEW: Customized Interview $20

Your interview will be hosted on the site and seen by all site visitors. Your interview will be promoted/shared on Queentheprophet’s other social media links (Twitter & Facebook) for 7 days with no additional cost. The link to the interview stays active for the life of the blog article, free promotion ends in 7-days. To maximize your feature & exposure, when you see the link to your article have your team or hire a team to circulate your article via social media. You can add the Banner Spot to your feature for $15.

BANNER SPOT, FEATURE, & INTERVIEW $50 {Buy all 3 save $5}

 

Add 1 Month of Twitter promotion (12 promo tweets per day x 30 days to any package) for an additional $15

Battlegrownd Entertainment via Queentheprophet.com is running the following services to indie & underground artists for the Holidays, rates good until 12/31/13 Midnight EST.

Consultation/ STRATEGIC PLAN- $50

Regular price for consultation is $100 per hour. For the next few weeks, I will customize strategic plans for new /indie artists that cannot afford official Artist Management. Basically, $50 will buy you free consultation from an experienced Artist Manager/ Developer and a detailed written plan (course of action) customized for you personally and instructions on how to do it all yourself. The consultation will include a 60-minuet phone assessment at no charge. Who would benefit from this? An indie artist that cannot afford formal management, wants to release a project and has no idea how to do it or where to begin. If you feel you would like more support afterwards, add 2- hours of Artist Development and pay $100 for the entire package.

New Business Start-up Consultation/ Strategic Plan – $65 {Both for & non-profit organizations}  

Digital Promotion Consultation/Strategic Plan- $40 

Digital Promotion Consultation will customize a digital promotion package as well as a directory of where to purchase the services at little or no cost to meet any budget.

Legal Services Consultation- 1-hour $40 

If you are a new artist and have no idea where to begin with the legal aspect of music? This is for you. We will address name registration, trade marks, copy writing, and basic music law.

Giving any of the above as a gift? It’s far better to give then receive! Purchase any of the above promo packages as a gift, and receive a free blog feature to use for yourself (the blog feature for you can be about anything, doesn’t have to be music related) or give it away as an additional gift.

ALL INQUIRIES SHOULD BE EMAILED TO: queentheprophet@gmail.com PLEASE BE SURE TO INDICATE WHICH SERVICE YOU ARE INQUIRING ABOUT.

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HELL RAZAH presents : GHETTO GOVT

***DISCOUNTED MXTP SLOT RATE ONLY AVAILABLE VIA QUEENTHEPROPHET.COM*** Non-GGO slots are $100 MENTION this ad on Queentheprophet.com slot is $75.00 (USD)

email GGOMXTPS@gmail.com for more information. NEXT MXTP SUBMISSION DEADLINE 2/28/13 THIS OFFER ENDS 12/31/13. *There are a limited number of non-GGO slots available per MXTP*