#HipHop101 for New Artists: Releasing Your Music
Once you come out? You stay out.
When you’re a well established artist (with an established fan base) your fans will find your stuff as soon as it’s out and listen to it. This takes YEARS to build and the reality is it may or may not ever happen. Who are fans? The people (not your few friends that know you and tell you everything you do is good) that don’t know you at all and they genuinely like the music. My recommendations to any new artist would be to start by drop singles only until you can regularly pull 500 legit plays on a song. Once you’ve done this a few times and you see that your numbers are growing and consistent, then drop a whole project. During the time you’re dropping and promoting singles, you should be recording and STACKING music. If you prematurely drop a full project and you have no real audience, who’s going to download it? *crickets* …… Then all of the time & money that went into the project is basically wasted.
Generally speaking, you should have something in rotation every season (i.e. if you just started yesterday, that is one song per season). Full projects like Albums or MXTPS should be promoted HEAVY for the first 6 months and still promoted for the remaining 6 months of the year.What happens is to an artist the music is old to you, so you’re bored. This is exactly why artists need assistance in Management and Marketing. The music is not old if people haven’t heard it. Everything should be planned and timed. Each release should have it’s own momentum or build up. For example, if you’re releasing a single that is just as important as a whole project. A whole project should ideally have a promo flyer, commercial, you release the first single, 2-weeks later drop a second single, 2-weeks later drop the entire project. Then the whole project should be the focus of promotion for an entire year. What happens most time like I said, artists get bored. The worst thing you can do to yourself as an artist is record, release, record, release, record, release what you’re doing at that point is your not putting the proper promotion time behind your release (video, single, project). What happens when you don’t put the proper promotion time behind a project? Wasted time and money. This is where you will see an artist with 20 songs on Sound Cloud and nothing has over a few hundred plays … if that. One of the worst ideas you can have is buying plays, likes, and views. Why? BECAUSE THEY ARE NOT REAL. Although most people do it to “give the impression or appearance” that there song is better than it is, it profits you absolutely nothing but “feeling” like a rockstar for five minuets. If your music sucks? It sucks. Not everyone that can use a band aid or knows CPR is qualified to be a surgeon now are they? It is in your best interest if you are SERIOUS about your music is get a legit feel for how it does. Otherwise you’re going to basically just keep wasting money. You’re not fooling Jay-Z, Diddy or anyone else you tweet your You Tube video to with 10k purchased views.
Speaking of money…. your music is going to cost you thousands of dollars and there is a 90% chance you will NOT make back what you spent and a 100% you’ll end up broke (some of us more then once depends how many years in the game you hang on) before you make one cent. An artist being talented or a song being good has very little to do with the Artist’s success. To quote a very good friend, GRYNDHOUSZ (Indie Artist with over 70k sold) “You are not a singer or a rapper. You just sing or rap until you can feed your family off of it”. BEFORE YOU RELEASE ANYTHING, you should have a plan and budget for promotion. It is a waste of time and money to release a project and have no money saved to promote it. Each project (single, video, MXTP, etc) should have a strategy for release & promotion. This includes researching the best yet most cost effective way to get your music out and in as many places as possible. The general public thinks that you can just “get your music on the radio”…. sure you can, if you have $80-100K to launch a Clear Channel campaign for 6-months. (If you’re not sure what Clear Channel is, it proves you really didn’t research the career field you say you’re in). Any artist you hear on a main stream radio station has spent six figures to get there. I’ve had people say to me “Well when a label signs me, they’ll pay for that.” Again, this proves how little you’ve researched. No record label in the world is going to invest that kind of money into someone who is not already an established money maker you have a better chance of winning the lotto.
It always makes me laugh when a brand new artist starts charging for versus. First of all, WHO ARE YOU? Seriously, who are you? There is nothing wrong with asking to cover your studio time. Honestly you shouldn’t even THINK about charging anybody anything until there’s a reason (i.e. you’re pulling thousands of LEGIT views, plays, etc. ) LOTS of artists prematurely TRY to start charging just because they’re tired of spending all of their money and not getting rich and famous fast enough, which of course realistically probably won’t happen at all. When it comes to money and your music, the best piece of advice I can give you is do it for the love. If you do it for the love, you’ll never be disappointed.
What I have just shared with you for FREE, would have taken you years and cost you thousands to learn, if you ever ended up learning it at all. Take heed, Be Wise, You’re Welcome.
INDIE ARTISTS: This is a must read, trust me! It will save you time & money http://www.thegryndhousz.com/10-indie-commandments
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Posted on June 12, 2014, in Hip-Hop 101, The HipHop Dungeon, UNDERGROUND NEWS and tagged Battlegrownd Entertainment, blog, Digital Media Promotion, hiphop, indie artist, management, Music, promotion, queen the prophet. Bookmark the permalink. Leave a comment.